Nobody replatforms for fun. You replatform because the current store can't handle your SKU count, your checkout converts poorly on mobile, or the platform fees have quietly become your third-largest cost.
But replatforming is also where e-commerce businesses die. Lost product data, broken URLs that torch years of SEO, customers whose accounts and order history simply vanish. The new store launches beautiful — and traffic drops forty percent.
What must survive the migration
- Full catalog with variants, media, and category structure
- Customer accounts, saved addresses, and order history
- URL structure — or exhaustive 301 redirects where it changes
- Reviews, ratings, and other social proof
- Integrations: payments, shipping, ERP, marketing tools
“A redesign you can undo. A bad migration you live with for years.”
How we de-risk it
Every WLS e-commerce project starts with a migration study before any design work: what data exists, what shape it's in, and what can move cleanly. For Nouvelife, a beauty and wellness retailer on an aging platform, that study — plus a complete 220-screen mobile-first redesign — gave them a build-ready plan and a real cost before committing.
For the build itself we deploy LaraCommerce, our headless commerce engine, when speed matters — it has handled catalogs past 200,000 SKUs — and build custom when the business model demands it, like B2B contract pricing or multi-vendor marketplaces.
