LexusArch Star
DeliveredDISCOVERY2025

Beauty & Wellness · Product Discovery

Nouvelife

From aging platform to build-ready plan — feasibility, migration study, feature scope, and a full mobile-first redesign

220+SCREENS DESIGNED
5NEW FEATURES SCOPED
100%MOBILE-FIRST REDESIGN
3DELIVERABLES: UI · COST · ROADMAP
“We came in with an aging system and a vague idea of 'rebuild it.' We walked out with the full picture — the design, the cost, and the plan.”

Founder · Nouvelife

The Problem

Rebuild or patch? Nobody knew.

Nouvelife sells beauty and wellness products online — but their existing system was built for a desktop era, and the mobile experience their customers now expect was an afterthought.

They knew something had to change. What they didn't know: whether to rebuild or keep patching, what a rebuild would cost, and whether their data could safely migrate.

Committing to a rebuild blind risks the budget. Waiting risks the business. They needed evidence before either move.

LEGACY

Built for another era

The existing platform couldn't carry the brand forward — dated UX, desktop-first architecture, mobile as an afterthought.

0MOBILE-FIRST FLOWS
RISK

Two paths, no data

Rebuild blind and risk the budget, or patch forever and fall behind — with no analysis to choose by.

?REBUILD COST UNKNOWN
CLARITY

No plan on the table

Features, migration feasibility, cost, timeline — every input for the decision was missing.

0DEFINED NEXT STEPS

Our Approach

Decide with evidence.
Design before you build.

Discovery exists to de-risk the expensive part. Before anyone writes production code, Nouvelife should see exactly what they're buying: what's feasible, what it costs, what it looks like — down to every screen.

Principle 01

Feasibility first

Audit the existing system and migration paths before proposing anything — recommendations grounded in what's actually there.

Principle 02

Scope in features, not vibes

Five new features specified and phased — a backlog a build team can start on, not a wishlist.

Principle 03

Show, don't describe

220+ designed screens — the client approves the actual product experience, not a document about it.

What We Delivered

Three deliverables.
One confident decision.

Everything needed to move from "we should rebuild" to a funded, planned, designed project.

~/nouvelife / discovery / handoff.fig3 deliverables · 1 decision
01 /
Feasibility & Migration Study

Full audit of the existing system — what can migrate, what can't, and what the rebuild path actually looks like.

Existing system auditMigration path assessmentRisk mappingClear rebuild recommendation
1CLEAR RECOMMENDATION
02 /
Feature Scope & Cost Plan

Five new features specified and prioritized, with an estimated cost and a phased plan for their next move.

5 new features specifiedPriority + phasing planEstimated build costBuild-ready backlog
5FEATURES SCOPED
03 /
Mobile-First UI/UX

A complete redesign of the product experience — 220+ screens, clean and elegant, built on a reusable design system.

220+ screens designedComplete design systemMobile-first user flowsClickable prototype
220+SCREENS
// Delivered in Figma · Design System · Technical Spec · Cost ModelView design showcase

The numbers
speak for themselves.

220+SCREENS DESIGNED
5NEW FEATURES SCOPED
100%MOBILE-FIRST REDESIGN
3DELIVERABLES: UI · COST · ROADMAP
“We came in with an aging system and a vague idea of 'rebuild it.' We walked out with the full picture — the design, the cost, and the plan.”

Founder · Nouvelife

// project timeline

Wk 1
Discovery
Wk 2
Feasibility
Wk 3–5
UI/UX Design
Wk 6
Handoff

Tech Stack

Built to last.

Every technology chosen for a reason. No trend-chasing. No over-engineering. Just the right tool for the job.

Design
FigmaDesign SystemPrototyping
Research
System AuditMigration Study
Handoff
Technical SpecCost ModelRoadmap
Next project
Beauty Check

A product authentication platform that lets customers verify any product in seconds, protecting 18 international beauty brands from counterfeits and gray-market imports.

Next project
Arch Star

A comprehensive freight operations platform — customized from 7Move — covering the full cycle from lead to delivery: inquiries, offers, shipment management, WhatsApp customer tracking, and finance.

~/wls/pipeline/book-call.shONLINE • NEXT SLOT: 14:30 UTC
Start Your Build

Seen enough?
Let's build yours.

One call. Clear scope. A practical roadmap your team can execute immediately.

2013Since · custom software house
11 wksAvg. project delivery
1 TeamZero handoffs
95%Client retention
$ wls schedule --discovery
→ timezone: UTC+3
→ duration: 30 minutes
→ format: Google Meet / Zoom
$ wls output --plan
✓ Scope map + delivery phases + budget guidance
status: ready
$
./book-discovery-call
No pressure. No obligation. Just clarity on your next move.
[email protected]+44 7424 622464